The craft of joinery

Visualising how tradition meets innovation.

About

Visualising how tradition meets innovation.

01.

Launch

September 2020

02.

Client

NJS Joinery

03.

Scope

Brand showcase video

04.

Solution

Video by Quench

Case Study

This case study encapsulates the successful partnership between NJS Joinery and Quench, focusing on a video that beautifully showcases NJS Joinery's dedication to bespoke joinery and exceptional craftsmanship. The collaboration brought NJS Joinery's traditional values and innovative services to the forefront, capturing the attention of a wide audience and demonstrating the profound impact of visual storytelling on brand growth. Through this initiative, NJS Joinery not only highlighted their extensive range of joinery solutions but also reinforced their commitment to quality, customer service, and innovation. The video has become a cornerstone of their marketing efforts, driving increased engagement, customer inquiries, and industry recognition, solidifying NJS Joinery's reputation as a premier provider of custom joinery services.

The craft of joinery
01.

Client

NJS Joinery crafts everything from softwood sash windows and prime oak doors to intricate staircases and elegant free-standing furniture. Their prowess extends to designing and installing bespoke kitchens and timber-framed conservatories, showcasing versatility and excellence. Collaborating with leading construction companies, NJS Joinery also lends its expertise to renovating historical buildings and outfitting new constructions, embodying a modern company rooted in traditional values.

02.

Mission

NJS Joinery Ltd is driven by a mission to place the client at the heart of its operations, ensuring every piece of joinery is not just a product but a testament to enduring craftsmanship and client vision. With a team of seasoned joiners, NJS Joinery champions the blend of aesthetic appeal and functionality, adhering to the ethos of exceptional customer service. Their commitment to excellence spans from the initial design through to manufacturing and installation, offering a holistic joinery solution. By preserving traditional values while embracing innovation, NJS Joinery aspires to continue their legacy of crafting bespoke joinery that enriches spaces and lives, whether in personal homes, commercial settings, or heritage properties.

03.

Results

The collaboration between NJS Joinery and Quench to produce a video showcasing the heart and soul of their joinery work marked a transformative moment for the brand.

Enhanced Brand Visibility:

The video meticulously crafted by Quench illuminated the essence of NJS Joinery’s craftsmanship, propelling the brand into the spotlight. Showcasing their wide range of products and services, the video attracted significant attention, increasing inquiries from both personal and commercial clients intrigued by the bespoke joinery offerings.

Elevated Customer Engagement:

The video's narrative, highlighting NJS Joinery’s commitment to quality and customer-centric values, resonated deeply with viewers. This led to a surge in customer engagement, with more clients seeking out NJS Joinery for their custom joinery needs, from luxurious kitchens to heritage property renovations.

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