In a pioneering move, Marriott Digital Services collaborated with Quench to produce a captivating video showcasing the 'Discovery Pages' service – a game-changer in digital hotel marketing. This strategic partnership aimed to illuminate the unique benefits of Discovery Pages, emphasising their role in enhancing guest engagement and driving direct bookings. Through a series of beautifully crafted scenes, the video painted a vivid picture of the customisable, content-rich microsites that Marriott hotels could now easily deploy. The result was a marked improvement in online visibility for Marriott’s hotels, increased direct bookings, and an enriched brand identity across the digital sphere. This case study stands as a testament to the power of innovative digital solutions in transforming the hospitality industry, solidifying Marriott's position as a leader in digital hotel marketing.

Marriott Digital Services (MDS) continues to redefine the digital hospitality landscape with its innovative 'Discovery Pages' service. Tailored specifically for hotels seeking to enhance their online presence, Discovery Pages are quick-to-market, customisable webpages designed to highlight the unique experiences and amenities each hotel offers. Built with a content-first approach, these microsites serve as an extension of the hotel’s main website, providing a seamless, fully branded experience that showcases the essence of each property.

The mission behind MDS's Discovery Pages is to transform how hotels connect with potential guests by offering a beautifully crafted, digital showcase of what makes each Marriott hotel unique. From dining experiences and spa treatments to meeting spaces and local attractions, Discovery Pages are built to enhance guest engagement and drive direct bookings. Emphasising user experience, these pages are optimised for all devices, ensuring that every hotel is presented in the best light, regardless of how the guest chooses to explore.

The partnership between Marriott Digital Services and Quench to highlight the Discovery Pages service through a dynamic video campaign was a digital milestone for Marriott’s hotel marketing strategy.

Enhanced Hotel Visibility:

Post-launch, Marriott hotels utilizing the Discovery Pages saw a significant boost in online visibility. The video effectively communicated the service's ability to showcase hotel amenities and unique experiences, leading to an increase in direct traffic to the hotel’s main and Discovery Pages.

Increased Engagement and Bookings:

‍ The emphasis on content-first microsites resonated with potential guests, leading to higher engagement rates and direct bookings. Hotels reported a notable rise in inquiries for specific amenities featured on their Discovery Pages, such as dining options and spa services, directly attributed to the compelling presentation in the video.

Broadened Marketing Opportunities:

The video campaign opened new avenues for hotels to market their properties. By showcasing the flexibility and customization of Discovery Pages, hotels were encouraged to creatively highlight their offerings, leading to diverse and rich content that catered to a wide array of guest interests.

Strengthened Brand Consistency:

Through the integration of Discovery Pages, Marriott hotels achieved a more cohesive and seamless online presence. The video underscored the importance of maintaining brand consistency across all digital platforms, reinforcing Marriott’s commitment to quality and guest experience online.

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