This case study delves into the successful collaboration between Marriott Digital Services and Quench in spotlighting the Hotel Website Optimization service. This initiative marked a significant step in redefining SEO strategy for Marriott’s hotels, integrating state-of-the-art SEO practices with Marriott’s global digital marketing efforts. The video campaign, with its clear and engaging presentation of the service's features and benefits, served as a catalyst for Marriott properties to adopt and benefit from the service. It underscored the critical role of advanced SEO strategies in today’s digital marketplace, demonstrating MDS's commitment to ensuring Marriott hotels not only keep pace with digital trends but lead the way in online hospitality marketing.

Marriott Digital Services (MDS) takes a pioneering leap forward with its Hotel Website Optimisation service, meticulously designed to ensure Marriott’s hotels shine in the digital realm. This comprehensive service is tailored to maintain the competitive edge of Marriott properties in search engine rankings through a dynamic, always-on approach to SEO. In recognising the necessity of continuous adaptation in the fast-paced digital environment, MDS offers a solution that not only responds to the immediate needs of hotel websites but anticipates future SEO trends, ensuring lasting online prominence and guest engagement.

MDS is on a mission to demystify the complexities of SEO for Marriott’s hotels, providing a transparent, results-driven service that guarantees their properties remain at the forefront of digital discovery. With a focus on proactive optimization and performance-based strategies, the Hotel Website Optimization service embodies MDS’s commitment to digital excellence. It leverages cutting-edge techniques, from keyword selection to metadata updates, ensuring that each Marriott property is optimized for visibility, engagement, and conversion in the digital space.

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The strategic partnership between Marriott Digital Services and Quench to highlight the Hotel Website Optimization service through a compelling video campaign has significantly amplified Marriott’s digital footprint.

Broadened Digital Reach:

The unveiling of the video succinctly encapsulated the essence and benefits of the Hotel Website Optimization service, leading to an immediate uptick in engagement from Marriott hoteliers interested in elevating their online presence. The service’s holistic approach, covering everything from SEO KPI tracking to local citation audits, resonated with properties aiming to optimize their digital strategies.

Enhanced Online Performance:

Post-launch, Marriott properties that engaged with the service witnessed a marked improvement in their SEO performance metrics. This included higher visibility in search engine results, improved keyword rankings, and increased organic traffic, directly attributable to the strategies showcased in the video.

Operational Efficiency and Competitive Advantage:

The video effectively communicated how the service streamlines the optimization process, from audits to content updates, offering hotels a competitive edge in the online arena. This has led to better operational efficiencies in managing online profiles and content across platforms like Google My Business, Yelp, and TripAdvisor, as detailed in the service outline.

Comprehensive Digital Strategy Enhancement:

The campaign highlighted the importance of a comprehensive digital strategy that extends beyond the hotel website to encompass YEXT, GMB, TripAdvisor, and more. Hotels utilizing the service reported not only improvements in direct bookings but also in overall online reputation management, showcasing the service’s capability to provide a holistic enhancement of Marriott properties’ digital footprints.

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