This case study delves into the fruitful collaboration between Marriott Digital Services and Quench, focusing on the launch of a video that brings the Always-On SEO service into the limelight. Aimed at elevating Marriott hotels' digital game, this service and its dedicated video campaign underscored the importance of a nimble, proactive SEO strategy in today's digital-first world. The video not only educated Marriott’s hoteliers on the nuances of modern SEO practices but also demonstrated the tangible benefits of staying ahead in the organic search race. With increased online visibility, competitive advantage, and continuous profile synchronization, the Always-On SEO service proved to be a cornerstone of Marriott's digital marketing success, showcasing the power of strategic SEO in driving direct bookings and enhancing the online guest experience.

Marriott Digital Services (MDS) sets the gold standard in the hospitality industry's digital landscape with its Always-On SEO service. In an era where search engine algorithms evolve at breakneck speed, maintaining a website's visibility and relevance becomes a herculean task for hotels. MDS's Always-On SEO service is designed to keep Marriott's hotels at the forefront of this digital evolution, ensuring their online presence is not just maintained but constantly enhanced. This service embodies a dynamic, proactive approach to SEO, offering up-to-the-minute optimisations that propel Marriott hotels ahead of the curve and the competition.

At the core of MDS's Always-On SEO service lies a mission to demystify and dominate the digital battlefield of search engine rankings for Marriott's hotels. Recognizing the critical role of organic search in driving guest bookings and enhancing online visibility, MDS commits to a strategy that is perpetually responsive and adaptive to the latest SEO trends and algorithm changes. The Always-On SEO service ensures that Marriott's hotels are always discoverable, always relevant, and always competitive, enabling them to capture the attention of potential guests amidst a sea of online options.

The collaboration between Marriott Digital Services and Quench to produce and launch a video highlighting the Always-On SEO service marked a significant leap in Marriott's digital marketing efforts.

Enhanced Online Visibility:

Following the video launch, participating Marriott hotels experienced a remarkable increase in organic search visibility. The service's promise of continuous optimization was visually captured in the video, leading to a broader understanding and adoption of the service among Marriott properties. This resulted in a notable uptick in organic traffic and improved search engine rankings.

Competitive Edge:

The Always-On SEO service, as showcased in the video, provided Marriott hotels with a unique competitive advantage. By highlighting monthly performance breakdowns and competitor comparisons, the video demonstrated the service's ability to keep Marriott hotels one step ahead in the digital space, resulting in increased bookings and revenue.

Profile Synchronisation:

The video's focus on maintaining consistency across various platforms, such as Google, Yelp, Yext, and TripAdvisor, underscored the comprehensive nature of the Always-On SEO service. This aspect of the service ensured that hotel profiles were always synchronized, leading to a unified and accurate online presence that further boosted consumer trust and conversions.

SEO Performance and Improvements:

The animated illustrations of keyword updates, header optimisations, and the behind-the-scenes look at HTML adjustments effectively communicated the service's dynamic approach to SEO. Hotels utilizing the Always-On SEO service reported improvements in key performance metrics, including keyword rankings, page authority, and overall website health, directly attributed to the strategies highlighted in the video.

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